Alexis Sanford Consulting

Alexis Sanford: Account Planner, Detective, Explorer, Catalyst, Facilitator

Basically, I’m curious. This curiosity and a passion for asking questions is the foundation of my work as a strategic planning consultant. I believe that each project presents a challenge that requires fresh perspective, creative thinking and engaged enthusiasm. My ultimate goal is to bring insight and understanding that can spark creative business solutions – whether that insight comes from doing research with your target or a workshop with your team. I specialize in brand strategy and my work includes market exploration, new product investigation, brand positioning, strategic work sessions, brainstorming workshops and communications development.

My methodologies are diverse – always tailored to the assignment at hand. Whether we need to look “outside” or “inside,” my approach is to be human and creative. Whether I’m working on creating a documentary style research film, taking a senior team offsite to imagine their brand’s future or helping an advertising agency understand the dynamics of a creative campaign, I always strive to make sure the learning from a project feels inspiring and actionable, not something that merely validates what was already known and ends up in a drawer gathering dust.

I’ve had the opportunity to dive into a diverse range of categories. I recently sat around kitchen tables with women and talked about pregnancy for Kaiser Permanente; and at the other end of the cycle, I explored cremation and personal choices for death and dying for SCI. Literally, I’ve explored the whole journey &ndash from birth to death with some cars and coffee in between.

My clients include:

BRANDS

• Lexus
• Starbucks
• Visa
• Fannie Mae
• Infiniti
• Jack in the Box
• Kaiser Permanente
• lucy
• Revolution Health Group
• Lance Armstrong Foundation
• Lee
• Burger King
• Toyota
• Heal the Bay
• Old Spaghetti Factory
• SCI
• Nordstrom
• Crane’s
• Green Mountain Energy Company
• method
• Purina
• Flowerbud
• Akin Gump
• Community Coffee
• Dewar's
• gDiapers
• Sauder
• Isle of Dogs
• High Fashion Home
• WellPoint

AGENCIES

• Fallon
• Team One
• TBWA/Chiat/Day
• Deutsch
• Ground Zero
• Crispin Porter + Bogusky
• Secret Weapon
• Nerve
• Cramer/Krasselt
• ID8
• Kastner and Partners
• Butler Bros

I grew up in the world of advertising at BBDO/West as a brand strategist and creative researcher. Yearning to take insights outside of the realm of advertising, I left the agency world eight years ago to start my own company. However, I don’t always fly solo and have a handful of kindred partners who are often collaborators on projects.

I graduated from Princeton University with a degree in English and American Studies. Then I graduated from Divers Unlimited and spent two years as a scuba instructor in the Cayman Islands and Costa Rica. Perhaps it was my time underwater that gave me a unique appreciation for the excitement that comes from exposing people to a whole new way of looking at the world.